Cranial
Cranial
Co-founder · Principal consultant

Kavinda Welagedara

a business consultant with creative roots, Kavinda has a track record in connecting profits to provocative ideas for businesses across the globe.

he is a highly awarded brand strategist, and a behavioural science practitioner.

Co-founder & principal consultant, Cranial·Mindworx licensed SURF™ trainer·Fractional CSO
Kavinda Welagedara

100+

Businesses advised

11+ years

Doing only this

3 regions

EMEA · UK · APAC

$50M+

Commercial impact for clients
Kavinda Welagedara teaching a session

Credentials:

  • Mindworx's SURF™ licensed behavioural science partner
  • 120+ people trained across JKH, Hemas, Dialog and many established startups globally
  • ~$50M+ revenue directly attributable to interventions designed (~$35M for the Colombo Stock Exchange mobile app intervention)
  • Fractional Chief Strategy Officer for startups in DIFC, UK, and Canada
  • Multiple Effie-gold winning behaviour change strategist
  • Represented Sri Lanka in Cannes Young Lions, 2016
More details

Preferred engagements

Contact us for engagements he still has not realised he prefers.

01

Behaviour design projects

Changes how your business or product is valued by buyers.

Smaller interventions sound like "change this landing page or sales script to drive more conversion."

Larger ones change company position, and the behaviour of employees and customers around your product.

02

Capability building

Brings applied psychology skills in-house, with standardised and customised programmes. Prepared specifically for marketing, sales, CX, and product teams.

03

Keynotes and masterclasses

Conferences, universities, and industry bodies. Recent subjects: contextual strategy, consumer psychology, and why most of what gets sold as marketing certainty is not.

Clients

Some of the rooms he has been in

Banks, telcos, hotel groups, FMCG, and development agencies — across EMEA and APAC.

CISE Mobile App
Radisson Kandy
Radisson Blu Resort Galle
Preimo urban mobility
Comfort World
Client mark
Falktron
Myro
NFT
Client mark
Client mark
Client mark
Client mark
Client mark
Client mark
Client mark

The record

NowCo-founder and principal consultant, Licensed SURF™ trainer, Cranial
BeforeCo-founder and chief strategy officer, Fudge
BeforeChief strategy officer, Obviously Works (UK)
BeforeFounder, Creative Instinct
BeforeFractional CSO, Get2net0, Creative Score
BeforeAward-winning brand strategist
One case

$35 million

Net turnover brought to an Asian stock exchange — one of the engagements behind the international recognition his work has had for marketing effectiveness.

Recent rooms
Hemas Consumer BrandsUN Global CompactUniversal College LankaMagic Mango GroupComfort World

And 100+ businesses across EMEA, the UK, and APAC.

People who have been in the room
Kavinda is an insightful strategist and one of the key agency architects of the Effie double gold winning 'Kalumal Pokuna' behavioral change outreach communication campaign.

As lead client I found his thinking to be delightfully fresh and bold. His anti status quo approach can be a valuable asset to brands that are willing to break the mold and marketers who are not afraid to take a leap.
Arosha Perera
Arosha PereraCommunications Director
IESC
01 / 03
Thirty minutes, no fee

Bring the problem you cannot name.

Speak to Kavinda directly. Nothing to prepare, no obligation, and no pitch deck at the end of it.