How we made a sales deck that works for multiple stakeholders, using the peak-end rule
No one listens to sales decks because everyone knows what to expect.
OngoingMonth 03More information coming soon.
- Portfolio
- Cranial
- Client
- Cinnamon Hotels & Resorts
- Sector
- Hospitality
- Scale
- B2B sales, PR and travel partnerships globally
- Where
- Maldives
- Engagement
- Project
- Over
- 3 months so far · 2026
No one listens to sales decks because everyone knows what to expect.
People judge an experience by its peak and its end.
The effect underneathThe peak-end rule
People judge a past experience almost entirely by two moments: how it felt at its most intense point, and how it felt at the end. How long it went on barely registers, and the average of it does not register at all (Kahneman, Fredrickson, Schreiber and Redelmeier, 1993). A deck built on that stops trying to be uniformly good and starts deciding which single moment the room will remember, and what the last thing they hear is going to be.
We developed a ‘pick-your-own adventure’ type sales deck.
It leaves the audience with shared ownership of the experience.
Where it stands so far.
Three months in, 2026
Not a final result
Ongoing engagement. No more information can be provided. More information coming soon.
How this was measured
Nothing measured yet. The engagement is live and the results are not in.
Who can vouch for this.
Ranika PalihenaDirector Marketing, Cinnamon Maldives, Cinnamon Hotels & Resorts